Hello, I'm

Irtiza Ali

Founder of Padelnetics

Building AI for the game of padel.

I'm a Computer Science (AI) graduate from Brunel University London. I'm building Padelnetics, an AI platform that turns padel match footage into clear performance insights. Alongside it I run a web development and digital marketing practice for UK small businesses, and I've spent four years leading teams in fast-paced operations.

Explore Padelnetics → Freelance work →
Irtiza Ali in a dark suit and navy tie
Degree
BSc Computer Science (AI)
Leading teams
Since 2022
Freelancing
Since June 2025
Based in
London, UK
Artificial intelligencePythonSQLFull-stack webWordPressTechnical SEOGoogle AdsMeta AdsTeam leadershipGo-to-marketComputer vision
About

Tech, people & customers

My path to founding a company has been practical. I studied Computer Science with a specialisation in Artificial Intelligence, then spent years on the shop floor learning how real operations run and how to lead a team under pressure. Since 2025 I've also been winning and serving my own clients online.

Padelnetics brings those three strands together: the technical skills to build the product, the leadership to run it, and the marketing know-how to put it in front of players, coaches and clubs.

  • Build

    Technical foundation

    Python, SQL, JavaScript and full-stack web development, with a degree focused on AI and its applications.

  • Lead

    Operational leadership

    Shift Manager at McDonald's and former Duty Manager at M&S Heathrow T5, leading teams of up to 15 per shift.

  • Grow

    Go-to-market skills

    WordPress builds, technical SEO, and Google, Local Services and Meta Ads for UK small businesses.

Pre-launch · in development

Padelnetics

Padel is one of the fastest-growing sports in the UK, but most players, coaches and clubs still have no simple way to see what really happens in a match. Padelnetics is being built to change that: upload a match, and AI does the analysis.

Visit padelnetics.com ↗
  • 01
    Player trackingPositions and movement across the court through each rally.
  • 02
    Ball trackingTrajectory and placement for every shot.
  • 03
    Shot detectionAutomatic tagging of shot types, from volleys to bandejas.
  • 04
    Highlight reelsThe best rallies cut automatically from the full match.
Freelance

Web & digital growth

Since June 2025 I've helped UK small businesses get found online and win more customers, from brief to launch.

  • WordPress & Elementor sites
  • Technical SEO
  • Google Ads
  • Local Services Ads
  • Meta Ads
  • Analytics & tracking
  • Branding & logos
  • Social media setup
Removals · Chiswick

Vango Removals

  • Designed and built the company website in WordPress and Elementor
  • Local landing pages with LocalBusiness schema for search
  • Rebuilt Google Ads campaigns from scratch, with call conversion tracking
  • Ongoing SEO audits and fixes, plus TikTok and Facebook business setup
vangoremovals.co.uk ↗
Painting & decorating · London

Fentora Decorators

  • Full online presence from scratch: domain, hosting, SSL and business email
  • Heritage brand identity with a crossed-brushes logo and a bottle green and brass palette
  • Six-page WordPress site with London local SEO copy and structured data
  • Google Business Profile, Search Console and Google Ads setup
fentoradecorators.co.uk ↗
Waste collection · London

All London Waste Collection

  • Rebuilding the existing site in WordPress for easier management
  • Set up Google Search Ads and Local Services Ads
  • New logo and brand refresh
all-londonwastecollection.co.uk ↗
Experience

Where I've worked

  1. Jun 2025 – now● Current

    Freelance Web Developer & Digital Marketer

    Self-employed · London

    WordPress builds, technical SEO, paid search and social campaigns, branding and analytics for UK small businesses.

  2. Jul 2024 – Nov 2025

    Duty Manager

    Marks & Spencer · Heathrow Terminal 5

    Promoted from Team Member. Ran store operations as manager on duty in a high-volume airport store, leading teams of up to 15 colleagues per shift.

  3. Mar 2022 – now● Current

    Shift Manager

    McDonald's · Uxbridge

    Promoted from Crew Member. Responsible for the restaurant during my shifts: staffing, stock, cash, food safety and training new crew.

Projects

Things I've built

Final year project · Brunel

Stock Market Data Analysis App

A web app that pulls stock market data, analyses it and visualises trends through charts, backed by a relational database.

  • Python
  • SQL
  • JavaScript
  • HTML/CSS
Group project · Brunel

UN Sustainable Development Goal App

A full-stack web application built around one of the UN's 17 Sustainable Development Goals, delivered by an Agile team with code reviews.

  • Full-stack
  • Agile
  • JavaScript
Background

Education & skills

Jan 2022 – Jun 2024

BSc (Hons) Computer Science (AI)

Brunel University London. Modules included AI and its Applications, Algorithms, Software Development, Data and Information Systems, and Project Management.

2020 – 2021

A Levels

Cambridge International. Accounting (A), Business (A), Economics (B).

Technical

Python, SQL, JavaScript, PHP, HTML/CSS, R, Java, WordPress, Git

Marketing

SEO, Google Ads, Local Services Ads, Meta Ads, Google Analytics, Tag Manager

Languages

English
Full professional
Urdu
Native
Dutch
Elementary
Contact

Let's talk

Whether you're a padel club, coach or player interested in Padelnetics, or a business that needs a website and more customers, I'd be glad to hear from you.

LinkedIn ↗ Padelnetics ↗